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Our story

We didn't add AI to marketing.
We rebuilt it with AI.

DigitalFlix was founded on a simple belief: most agencies are selling hours, not outcomes. They hire people to do what AI can now do better, faster, and at a fraction of the cost.

We built an agency where AI is the infrastructure — not the pitch. Every audit, strategy, content piece, and ad campaign runs through a system engineered for performance, not optics.

The result? Marketing that actually moves the needle. In days, not quarters.

2022
Founded — when AI was still a gimmick to most
120+
Brands across 14 industries served
$4.2M
In ad spend managed by our AI
48h
Average time from audit to live campaign
The origin

Born out of frustration with slow agencies.

Our founders had worked inside traditional agencies for years. They watched brands wait 6 weeks for a campaign strategy, pay for 12 people when 3 could do the job, and receive reports that explained failure — never prevented it.

When large language models matured enough to reason, strategize, and create — the team saw a window. Build the agency that should have existed 10 years ago.

"We're not trying to put agencies out of business. We're trying to show what a marketing team can do when it's not limited by human bandwidth."

— Zaid Al-Rashid, Co-founder & CEO

Today DigitalFlix operates as a fully AI-native agency. Our team shapes the AI, trains the models on brand voice, and reviews every output — but the engine never sleeps, never misses a deadline, and never runs out of ideas.

What drives us

Our principles.

These aren't values we wrote for a slide deck. They're the rules we actually work by.

Speed is a feature

Slow marketing is dead marketing. We optimize for time-to-impact above everything else.

🎯

Outcomes, not outputs

We don't count posts or impressions. We count revenue, conversions, and growth.

🔍

Data over instinct

Every decision is backed by real signals — audience data, competitor moves, market timing.

🤝

Radical transparency

You see everything we see. No black boxes, no vague reports, no surprises on the invoice.

🧠

AI with human judgment

Our AI generates — our team validates. The best outcomes come from both working together.

🌍

Built for scale

Whether you're a 3-person startup or a 300-person company — our system scales to you.

The people

Small team. Massive output.

We're a lean team of strategists, engineers, and creatives — all of us obsessed with what AI can unlock.

👨‍💼
Zaid Al-Rashid
Co-founder & CEO
10 years in performance marketing. Became obsessed with AI in 2021.
👩‍💻
Noor Siddiqui
Head of AI Systems
ML engineer turned marketer. Builds the models that power our campaigns.
🎨
Tariq Hassan
Creative Director
Brand designer who now directs AI creative output across all client work.
📊
Amara Osei
Head of Growth
Former growth lead at two unicorns. Brings structure to our AI-driven experiments.

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